TikTok, the popular short-duration video application of Bytedance, continues to climb positions, being also one of the beneficiaries of the confinement situation due to the pandemic, with the forecast of reaching one billion monthly active users sometime this year , a not inconsiderable figure.
And YouTube, Google’s video platform, also wants to take part of the pie from this emerging segment, paving the way to try to compete against TikTok with YouTube Shorts, its own alternative, which has been available in beta in India since last September.
According to a statement offered today by the platform:
Since the beginning of December, the number of Indian channels using short creation tools has more than tripled, and the YouTube player Shorts now receives more than 3.5 billion daily views worldwide.
Reaching out to more creators to cement their competition to TikTok
So, with such favorable numbers, the platform adds in its statement that the beta phase of YouTube Shorts will arrive over the next few weeks to creators in the United States, who will be able to use the tools they will have available to generate new contents.
As we have already pointed out on more than one occasion, the main platforms related to the creation of videos will try to retain creators so that new content will not be created on rival platforms, something they know perfectly from Youtube.
New monetization options and other novelties to come in 2021
So in addition to bringing YouTube Shorts to more creators, the platform itself will try to continue to seduce them with the arrival of new monetization options over the next few months, including a system whereby followers can buy animated applause to include them in the top of the videos of your favorite channels, something similar to what you can already do with Super Chat.
To this will also be added the new shopping experience, planned for the end of this year, and which will allow creators to tag a series of products for sale available in the YouTube catalog, so that followers can purchase them through the videos of your favorite channels.
For now, the YouTube product catalog is limited to beauty and electronic products, according to the experience currently in testing.
At the moment the percentage that the creators of applause and product purchases will have is unknown.
YouTube also plans to incorporate a whitelist system to YouTube Kids so that parents can add channels and videos that they trust, and it will even carry the automatic capitulation of the most relevant videos, among other novelties planned for this whole year.
More information: YouTube blog